Your short description is the first text users see when looking at your app's detail page on the Play Store app and can be expanded by users to view your app's full description.

Your short description is a quick synopsis meant to spark user interest by outlining your app or game’s key value. You must provide a short description to publish your store listing. All content must comply with our Developer Program Policies.Failure to comply with these guidelines will not impact your store listing page, but may result in changes to how your preview assets appear on Google Play or limit promotional opportunities. Guidelines listed under 'Highly recommended' on this page can help make your app or game more eligible for recommendation and promotion throughout Google Play.“Requirements” listed on this page are mandatory failure to meet requirements may result in removal or suspension from Google Play.Content guidelines: Requirements and recommendations Please read the content below to understand how your assets will be used, and what you need to keep in mind when adding assets to your Google Play store listing. Preview asset usage and content guidelinesĭifferent preview assets have different requirements and will be shown on different surfaces. You can upload images and add a preview video in the “Graphics” section. You can manage your app’s preview assets on the Main store listingpage ( Grow > Store presence > Main store listing) in Play Console. You can uncheck the 'External marketing” box on your app's Store settings page ( Grow > Store presence > Store settings) to restrict the promotion of your app across Google-owned properties.Assets are shown on your store listing across all test tracks after you add them to your store listing.

Manage preview assetsīefore adding preview assets to your app’s store listing, note: By adding preview assets that showcase your app's features and functionality on its store listing page, you can help your app attract new users on Google Play.įeature graphic, screenshots, short description, and videos are used to highlight and promote your app on Google Play and other Google promotional channels.

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